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Note #3 - What to avoid in a perfect marketing email subject?

The email subject is extremely important. As an average open rate of marketing emails can fluctuate around 20%, the subject is often the only part of the email that is ever read. That’s why you should care about. First, always be specific. Try to...
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7 things you must know to send marketing emails even without consent and stay GDPR compliant

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Když se řekne GDPR, spousta lidí si stále představí obrovskou katastrofu pro e-mailový marketing. Pár měsíců zpátky jsem se dobře pobavil nad doporučením jednoho našich konkurentů, aby společnosti v případě, kdy nemají od svých klientů souhlasy...
  • Read more about 7 things you must know to send marketing emails even without consent and stay GDPR compliant
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