Customer lifetime value (CLV) is the measure of the total income a business can expect to bring in from a typical customer for as long as that person or account remains a client.

Most e-commerce platforms can work with discount coupons that you can offer to your customers as an incentive to buy. Incomaker can work with them very easily, so using this marketing tool in your campaigns is a must.

The easiest way to do this is to simply write a discount code in the mail. You only need to set up the code in your e-shop and mail it to your customers. This can finally be done with virtually any conventional mail system. The problem is that such a universal code can be shared by customers and you don't know how many will use it.

Email marketing is one of the most effective online marketing channels and can generate additional revenue at a minimal cost. But you can increase its performance with a few simple tricks. Or, by not knowing the rules, you can damage the performance considerably. It depends on the subject line, the form of the email, and many other elements that determine whether an email will stick or whether people will click through to your website and make a purchase.

Do you know pre-header text ? Pre-headers text is the text that comes after the subject line when an email is posted to your inbox. Sometimes and like a constantly neglected but competent younger brother, the pre-header text has been overshadowed by the subject line for too long. However, it is very useful, It is often used to:

- Give your recipient a taste of what's in the body of your email.

- Include essential information you don't want them to miss.

- Include useful brand details, such as the shop address.

In B2B it is important to use different price levels (different dealer categories, etc.) for individual customers. However, even in B2C it can be useful to personalise prices, e.g. for customers in the VIP category, club, etc.

In Incomaker you can assign these customers to your price list. The price list allows you to define a specific set of prices for a specific customer. It is automatic. Incomaker will be able to directly suggest specific prices to individual customers during email campaigns, in web widgets, etc.

Shopping cart abandonment is the bane of e-shops. Studies show that between half and three-quarters of Internet users abandon their shopping carts during the shopping process. These significant losses must be avoided.

Abandoned cart recovery is a typical e-commerce practice that consists of returning to a customer/prospect later to encourage them to complete an order when their cart was initially abandoned.

Incomaker goes further by offering various methods to get the customer to validate their initial cart.

The rate at which you send emails significantly impacts your results. Too many emails sent and you will annoy your audience, not enough emails sent and you will be forgotten... How to find the right balance? It's not always easy to determine the right frequency for sending marketing emails.

Incomaker offers a few tips to help you identify your business's best email marketing cadence.