Are you sending email newsletters to your customers and are you unsure about their performance? Monitoring the performance of your campaigns is just as important as sending high quality and professional-looking content. If you want to improve your activities and move forward, you have to track the performance of your campaigns. In this article, we'll introduce you to top 10 key metrics that every marketer should track to maximize the performance of their newsletters.
- Delivery Rate: This metric represents the percentage of emails that were successfully delivered to the recipient's inbox out of the total number of emails sent. In other words, it measures the effectiveness of email delivery by indicating the proportion of emails that reached their intended destination without bouncing back or being marked as spam.
- Open rate: This metric measures the percentage of recipients who opened your email. A high open rate indicates that your subject line and sender name were compelling enough to entice recipients to open your email.
- Click-through rate (CTR): CTR measures the percentage of recipients who clicked on a link within your email. It is a crucial metric as it shows how many people engaged with your content beyond just opening your email.
- Conversion rate: This metric measures the percentage of recipients who completed a desired action, such as making a purchase or filling out a form, after clicking on a link in your email. It indicates the effectiveness of your email content and the clarity of your call-to-action.
- Bounce rate: This metric measures the percentage of emails that were undeliverable due to invalid email addresses or other reasons. A high bounce rate can negatively impact your email deliverability and sender reputation.
- Unsubscribe rate: This metric measures the percentage of recipients who unsubscribed from your email list after receiving your email. It can indicate the quality of your email content or frequency of your email sends.
- Spam complaint rate: This metric measures the percentage of recipients who marked your email as spam. High spam complaint rates can negatively impact your email deliverability and sender reputation.
- Forward rate: This metric measures the percentage of recipients who forwarded your email to someone else. A high forward rate indicates that your content is valuable and shareable, which can lead to increased brand awareness and reach.
- Revenue per email: This metric measures the amount of revenue generated per email sent. It can help you understand the ROI of your email campaigns and identify opportunities for improvement.
- Engagement rate: This metric measures the overall engagement of your email list, including opens, clicks, and conversions. It can help you understand how well your email content is resonating with your audience and identify opportunities to improve engagement.
By tracking these 10 metrics, you can gain valuable insights into the performance of your email campaigns and make data-driven decisions to improve their effectiveness. However, it is important to remember that these metrics should not be viewed in isolation, but rather as part of a holistic view of your email marketing strategy.
Where to track email performance in Incomaker?
When you click on each completed campaign, the reports window will automatically appear or you can click on the "Reports" tab in the top navigation menu and when you click on a specific campaign, you will see the relevant metrics.
